Effective Date: January 1st, 2026
This Cookie Policy explains how BFresh Marketing Group (“we”, “us”, or “our”) uses cookies and similar technologies on our website, https://bfreshmarketinggroup.com (the “Site”).
This Cookie Policy should be read alongside our Privacy Policy and Terms of Service.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve user experience, and provide insights into how visitors interact with the Site.
Cookies may be:
- Session cookies – deleted when you close your browser
- Persistent cookies – stored on your device until they expire or are deleted
We may also use similar technologies such as tracking pixels, scripts, and tags.
2. How We Use Cookies
We use cookies for the following purposes:
a) Essential Cookies
These cookies are necessary for the proper functioning of the Site. They enable core functionality such as page navigation, form submissions, and security features. The Site cannot function properly without these cookies.
b) Functional Cookies
These cookies remember your preferences and selections to improve your experience on future visits.
c) Analytics Cookies
These cookies help us understand how users interact with our Site by collecting information such as:
- Pages visited
- Time spent on pages
- Traffic sources
- Device and browser type
- Interaction patterns
We use the following analytics tools:
- Google Analytics
- Microsoft Clarity
Microsoft Clarity may record anonymized user interaction data such as mouse movements, scrolling behaviour, and click patterns to help us improve website usability and performance.
Information collected through analytics tools is aggregated and does not directly identify individual users.
d) Marketing and Advertising Cookies
These cookies help us measure the effectiveness of our advertising campaigns and deliver relevant advertisements to users.
We use:
- Meta Pixel (Facebook Pixel) – to measure ad performance, build audiences, and deliver remarketing campaigns across Meta platforms.
- Google Tag Manager – to manage and deploy tracking tags on our Site. Google Tag Manager itself does not collect personal data but facilitates the deployment of other tracking tools.
These tools may track your browsing behaviour across websites and over time.
3. Third-Party Cookies
Some cookies and tracking technologies on our Site are placed by third-party service providers (such as Google, Meta, and Microsoft). These third parties may collect information about your online activities across different websites and over time.
We recommend reviewing their respective privacy policies for more information about how they use data.
4. Consent
Where required by applicable law, we obtain your consent before placing non-essential cookies (such as analytics and marketing cookies) on your device.
You may:
- Accept or decline cookies through our cookie consent banner (if implemented), and/or
- Manage cookie preferences through your browser settings.
You may withdraw your consent at any time.
Please note that disabling certain cookies may impact Site functionality.
5. Managing Cookies
Most web browsers allow you to:
- View cookies stored on your device
- Delete cookies
- Block cookies entirely
- Block third-party cookies
Instructions for managing cookies can typically be found in your browser’s Help section.
6. Data Protection
Any personal information collected through cookies or tracking technologies is handled in accordance with our Privacy Policy and applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
7. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our business practices.
When we update this policy, we will revise the “Effective Date” above.
8. Contact Us
If you have any questions about this Cookie Policy or our data practices, please contact:
BFresh Marketing Group
Attn: Privacy Officer – Benjamin Frisch
Email: ben@bfreshmarketinggroup.com
Phone: (705) 805-9528
Address: 393 First St. Suite 203
Collingwood, ON L9Y 1B3
Canada