Effective Date: January 1st, 2026
BFresh Marketing Group (“we”, “us”, or “our”) is committed to protecting your privacy and safeguarding your personal information.
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit https://bfreshmarketinggroup.com (the “Site”) or interact with us.
1. Information We Collect
We may collect the following types of information:
a) Information You Provide Directly
When you:
- Fill out a contact form
- Book a consultation or meeting
- Subscribe to our newsletter
- Download resources
- Communicate with us by email or phone
We may collect:
- Name
- Email address
- Phone number
- Company name
- Any other information you voluntarily provide
b) Information Collected Automatically
When you visit our Site, we may automatically collect certain technical information, including:
- IP address
- Browser type
- Device type
- Pages visited
- Time spent on pages
- Referring website
- Interaction data (clicks, scrolling behaviour)
This information is collected through cookies and tracking technologies, including:
- Google Analytics
- Microsoft Clarity
- Meta Pixel
- Google Tag Manager
Please refer to our Cookie Policy for more details.
2. How We Use Your Information
We use personal information for the following purposes:
- To respond to inquiries and provide requested services
- To deliver marketing communications (where consent is provided)
- To improve our website, services, and user experience
- To measure advertising effectiveness
- To maintain security and prevent fraud
- To comply with legal obligations
We only collect and use personal information for purposes that a reasonable person would consider appropriate in the circumstances.
3. Legal Basis for Processing (Where Applicable)
Under Canadian privacy law (PIPEDA), we collect, use, and disclose personal information with your consent, except where otherwise permitted or required by law.
Where applicable (such as with visitors from other jurisdictions), we may rely on:
- Your consent
- Contractual necessity
- Legitimate business interests
- Legal obligations
4. Marketing Communications
If you opt in to receive marketing communications from us, you may withdraw your consent at any time by:
- Clicking the “unsubscribe” link in our emails
- Contacting us directly
We do not sell your personal information.
5. Third-Party Service Providers
We may share information with trusted third-party service providers who assist us in operating our business, including:
- Website hosting providers
- Email marketing platforms
- Analytics and tracking providers (Google, Meta, Microsoft)
- CRM and marketing automation tools
These providers are only given access to information necessary to perform their services and are required to protect your information.
Some service providers may process data outside of Canada. When this occurs, information may be subject to the laws of those jurisdictions.
6. Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this Policy or as required by law.
When personal information is no longer required, it is securely deleted or anonymized.
7. Security Safeguards
We implement reasonable administrative, technical, and physical safeguards to protect personal information against:
- Unauthorized access
- Disclosure
- Loss
- Misuse
- Alteration
However, no method of transmission over the internet is completely secure.
8. Your Rights
Depending on your location, you may have the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Withdraw consent (where applicable)
- Request deletion (subject to legal limitations)
To exercise any of these rights, please contact us using the information below.
9. Children’s Privacy
Our Site and services are not directed at individuals under the age of 13. We do not knowingly collect personal information from children.
10. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements.
When we update this policy, we will revise the “Effective Date” above.
11. Contact Information
If you have questions about this Privacy Policy or wish to make a privacy-related request, please contact:
BFresh Marketing Group
Attn: Privacy Officer – Benjamin Frisch
Email: ben@bfreshmarketinggroup.com
Phone: (705) 805-9528
Address: 393 First St. Suite 203
Collingwood, ON L9Y 1B3
Canada